The MiddleBeat Dance Company | DECATHLON
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DECATHLON

Category
Commercials
About This Project

Decathlon is one of the world’s largest sporting goods retailers.

Decathlon started with a store in Lille, France in 1976, founded by Michel Leclercq. It started to expand abroad a decade later, to Germany in 1986,Spain in 1992, Italy in 1998, Portugal, the United Kingdom in 1999, China in 2003, India in 2009 and Southeast Asia in 2012. Today, there are more than 850 stores in 22 countries. The company employs more than 60,000 staff from 80 different nationalities.

The retailer stocks a wide range of sporting goods, from tennis rackets to advanced scuba diving equipment, usually in large superstores which are sized at an average of 4,000mĀ² Decathlon Group also owns 20 brands, with research and development facilities all over France to develop the latest innovative designs, registering up to 40 patents per year. Each brand represents a different sport or group of sports, with a dedicated product development and design team.

Our MBDC team was previleged to carry on an the biggest zumba event for three consecutive sundays, in Thane ,for this global brand . we had a crowd of more than 200 who attended the event and danced the MBDC way.

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